Who are the actors concerned?
The collective approach led by the Pays Coeur d’Hérault associates all the players that participate in promoting the territory and allows a complete wine tourism package to be proposed. These include:
♦Wine cooperatives and private wineries
♦Restaurants and wine bars
♦Accommodation providers (hotels, gîtes, bed and breakfasts, campsites etc.)
♦Heritage sites (cultural, natural, intangible, gastronomic etc.)
♦Leisure, sports, well-being, health activities
♦Wine tourism events
♦And also locals, politicians, partners etc.
Participation in this approach is free and voluntary for professionals who wish to become partners. But they must commit to participating actively in the actions organized by their local network.