The label
Obtenu en 2015, le label "Vignobles et Découvertes" vient récompenser la qualité et l'authenticité des différentes activités...
Presentation
The « Vignobles et Découvertes » label was created in 2009 and is granted for a 3-year period by the organization « Atout France », to tourist and wine-making destinations…
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Positioning / strategy
Wine tourism in the « Languedoc, Cœur d’Hérault » relies on service providers of the highest quality in terms of authenticity, sustainable agriculture and heritage.
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Evaluation / quality
For a destination to assume a positioning of excellence, implies that the necessary analytic tools are put in place to measure customer satisfaction and the actions adapted to the context.
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